Where marketing spend really delivers
Cascade Cross Media allows you to create, personalise and automate marketing where targeted, relevant, creative communications are delivered using personalised web pages (PURL), emails, SMS (Text), Print or social media.
With Cascade cross media marketing you can have two way personalised dialogue with each and every customer through the medium of their choice. Use the information you learn about your customers and target communications and enhance your relationship.
With real time tracking you can see instant response rates for your campaign. This is
also useful for events in registering attendees and booking reservations. The Cascade campaign tools automate many of the processes triggering follow up emails, printed tickets, prompts via SMS or simply emailing noti cations to con rm numbers and choices.
Create more impact with personalised images
With image personalisation, you can make stronger customer connections and enhance your marketing with new and imaginative ideas. As part of the Cascade range of tools you can not only drive personalised text in web pages, emails and print but also apply personalised images at the same time. Using relevant personalised images is proven to improve response rate and achieve higher return on investment.